ANIMATION & FOCUS GRUP

Conducting research and analyses before implementing advertising, TV series or film projects plays a critical role in ensuring the success of the project and achieving the right marketing goals. The focus group session, which enables data collection through group interaction, is an effective research method that prevents financial and temporal losses by providing interactive contact with participants consisting of potential consumers before implementing the project. This optimises the project with pinpoint solutions through the potential target audience and ensures that it reaches its best version. In addition to all the comprehensive research and analyses we do at Redwood International Media, we offer success-oriented flawless projects by adding depth to our analyses with the focus group method as the last step.

Focus Group Workshop with Redwood International Media Methods

We design your commercial film, series or film project in one-to-one animation format with our team of expert illustrators and animators for our final work focus group session before we start shooting based on the concept and ideas designed in line with your project, the scenario and the main actors who are likely to be preferred. In addition, we are not limited to a single animation; we design different animations for each actor from the actor options that can be preferred within the idea and scenario within the fixed concept.

With the talents of our expert illustrators and animators and the advanced privileges of Redwood International Media, we analyse the impact of your project on consumers/viewers and their comments and reactions with participants consisting of potential consumers.

In addition, we offer our customers the opportunity to see the animated version of their project in advance, allowing them to make additions or changes between their imagination and the resulting project, in short, we enable our customers to evaluate their project through their own filter.

Another point that participants and the project owner evaluate is the main actor cast in the project. Comments and analyses are made on the harmony of the actor with the project, which actor is used in the animation and which animation is liked more, and ideas and data are showcased.

Thus, with the difference of Redwood International Media, we evaluate your project in many ways and provide the necessary improvements based on all these factors. While perfecting your project, we also gain advantages by preventing financial, value and time losses that may arise later, and we present the project to the consumer and the market in the most appropriate form.

Firm Steps for Flawless Projects

Preparing Questions with Animation
We design a bespoke animation of your project with different actor options with our expert team, and then we set out to prepare the right questions for the accuracy of the feedback we want to obtain with focus group research. For the purpose of your project, we measure the attractiveness, comprehensibility, memorability, emotion, message, compatibility with the brand, strengths and weaknesses, points that need to be improved and changed, the compatibility of the main actor and the cast in the project, and the elements they like and dislike in the whole animation in a detailed and comprehensive way through numerical rating scale, ranking and open-ended questions. In this way, we ensure a clear perception of the thoughts and feelings of the participants.

Choosing the Right Participant and Expert Moderator
In line with the purpose and type of the project, we aim to obtain the most accurate, useful, realistic reactions and opinions for your project by selecting potential participants with demographic, psychographic, regional, behavioural criteria and common characteristics of the targeted audience. The first metthod that we use when selecting the participants is that the participants are of different ages, professions, statuses and experiences. In this way, it is possible to represent a much wider population from different segments of society and to address the project from more diverse perspectives. Another method is to select participants only from the target group. Depending on the arithmetic of the project, one or both methods can be preferred at the same time. Likewise, we select the most suitable, knowledgeable and experienced expert moderators and participants in the most excient way in line with the type and content of the project.

Venue and Records
We organise our meeting in a neutral, private venue where participants can feel comfortable and express themselves. Meanwhile, while recording the meeting through our expert moderators, we carefully follow the reactions and feedbacks of the participants and questions and keep their reports.

Results Analysis and Project
Update We systematically evaluate the data collected as a result of the records taken at the session and the reports, taking into account both qualitative and quantitative feedback. We compare the feedback of the participants with the goals and expectations of our customers and analyse the points that are compatible and different. We analyse the strengths and weaknesses of the animation and determine the points where the project needs to be improved. As a result of all these, we apply the necessary optimisations to the project in the most appropriate way for the target audience without disturbing the red lines and by protecting the vision and values of your brand. In addition to the focus group improvements, we finally optimise the project with the changes made based on our customer's own evaluations.